Losing Pounds for hunger! Pound for Pound Challenge

A representative from General Mills has asked me to highlight an initiative with General Mills and Bob Harper from The Biggest Loser!

The Biggest Loser shared new stats from the U.S government citing more than 49 million Americans struggled to get enough to eat in 2008, the highest total in 14 years. To wake up Americans to the hunger issue, trainer Bob Harper revealed that General Mills is making an unprecedented donation of 49 million bowls of whole grain cereal to Feeding America.

General Mills is also encouraging Americans to fight hunger in their own communities and help Feeding America deliver millions of pounds of groceries to local food banks by joining the Pound For Pound Challenge. Americans can get involved by pledging to lose weight online at www.PFPChallenge.com. For every pound lost, General Mills will donate $0.14 to Feeding America (up to $800,000), enough to deliver one pound of groceries to a local food bank.

Last year the Pound For Pound Challenge helped Feeding America deliver more than 3.5 million pounds of groceries to local food banks. The second year of the Pound For Pound Challenge has officially kicked-off and now WE can make a difference in their lives, as well as the lives of those in their communities.

Here are some pictures of the event that was held December 4th in Cedar Rapids, Iowa.

In this picture, Bob is being welcomed by General Mills Plant Employees:

In this picture, General Mills CEO Ken Powell reveals the 49 million bowl donation to the crowd at the Cedar Rapids plant.

In this photo CEO of General Mills Ken Powell and Bob Harper meet with a plant worker on the Cheerios production line.

So, sign up, lose weight and General Mills will help the hunger crisis facing so many Americans!

Has anyone else signed up yet?